Ghana selected as the home for Xiaomi's first West African office
Updated: Oct 21, 2021
Chinese technology company, Xiaomi (MI) has officially launched an office in Ghana.
The event was held at its Spintex office to mark its official entry into the Ghanaian market on Saturday, October 16.
The company is known for smart accessories including phones, earpieces, television, routers, headphones, rice cookers, electronic toothbrushes, and many more.
The Chief Executive of DeviceTech, Hassan Mikati said MI products are affordable and of high quality.
According to him, the products have been well accepted by Ghanaians since many people were already using them before the official launch.
He was, therefore optimistic that the brand has “come to stay”.
“It will be a very good impact because the prices cannot be matched. We are number one in Europe, we are number one in Asia and we will be number one in Africa.
“This brand is a very high earned, packaging wise, specification wise and everything. So quality-wise, our brand is much better and they can’t compete,” he said.
Mr Mikati noted that the piloting stage will engage telecommunication networks that to sell some of the company’s accessories.
Several tech enthusiasts were present at the launch and were positive about the impact of this move on the Ghanaian tech space.
Aside from the Spintex branch, the managers confirmed that plans are underway to set up others in Osu, Kwame Nkrumah Circle, Accra Mall and Adum in Kumasi.
Meanwhile, the Chinese company is expecting to start mass production of their own electric vehicles in the first half of 2024, its CEO Lei Jun said on Tuesday.
This was revealed during the company’s investor day and confirmed later in a post by the CEO on China’s Twitter-like service Weibo.